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Auto Repair Marketing

12 auto repair shop marketing ideas.

Auto repair marketing is about being there when something breaks, and staying in touch so drivers come back for maintenance.

Flat pricing · Month-to-month · Live in about 2 weeks

Bring customers back

  1. Oil change reminders by text.
  2. Winter checkups (tires, battery, coolant).
  3. Summer AC checks.
  4. Inspection reminders, where required.

Win new drivers

  1. A complete Google profile with shop photos.
  2. Symptom articles ("grinding noise when braking").
  3. Make-specific pages for your specialties.
  4. A clear warranty on your website.

Accounts and partners

  1. Fleet accounts with local businesses.
  2. Towing company relationships.
  3. Local employers (employee discounts).
  4. Community events like free safety checks.

Where to start

Set up maintenance reminders for every customer and fix your Google hours and photos. More on getting customers.

Frequently asked questions

How do I market my auto repair shop?+

Rank in the map pack for repair searches, send maintenance and seasonal reminders, build trust with reviews and warranties, and pursue fleet accounts.

Do auto shops need social media?+

It helps, but Google search and Maps bring most new customers for repair shops.

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