Why these items matter
Each item on the list is something Google uses to decide whether to show your business, or something that decides whether a visitor calls you. The first five are about being found; the last five are about being trusted and chosen.
What to fix first
- Verification and categories on your Google profile. Without these, nothing else matters.
- A mobile-friendly site with tap-to-call. You're losing callers today without it.
- Reviews. Start asking every customer this week.
- Service pages. Add one page per main service.
- Listings. Make your name, address and phone identical everywhere.
Want us to check it for you?
Our free audit goes deeper: we review your Google profile, website and competitors and send you a plain-English plan.
Frequently asked questions
What is a local SEO checklist?+
A list of the basics a local business needs to show up on Google: a verified, complete Google Business Profile, a fast mobile-friendly website with service pages, consistent directory listings, and reviews.
How often should I check my local SEO?+
Review it every few months, and any time you change your phone number, address, hours or services.
What is NAP consistency?+
Keeping your business Name, Address and Phone number exactly the same on your website, Google profile and every directory listing.