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Guides

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Plain-English guides on local SEO, Google Maps, reviews and websites for service businesses, plus advice for your specific trade.

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How-to guides

GuideWhat is local SEO?What local SEO is, how Google picks the map pack, and the simple steps that help a local service business show up when nearby customers search.Grow Your BusinessHow to get more customers for your local business.Practical ways a local service business can get more customers: Google Maps, reviews, a better website, follow-up, referrals and repeat work.GuideHow to rank higher on Google Maps.Step-by-step guide to ranking higher on Google Maps: categories, services, reviews, photos, posts, citations and website signals that move the map pack.GuideHow to get more Google reviews.Simple, guideline-safe ways to get more Google reviews: when to ask, what to text, your review link, replying to reviews, and handling bad ones.GuideHow to build a website for your small business.How to build a small business website step by step: domain, platform, pages, photos, mobile and SEO basics, plus when to DIY and when to hire.Pricing GuideHow much does a small business website cost?What a small business website costs: DIY builders, freelancers, agencies and monthly plans, plus the hidden costs and what's actually worth paying for.TroubleshootingWhy isn't my business showing up on Google?Business not showing up on Google or Google Maps? The 10 most common causes, from unverified profiles to missing categories, and how to fix each one.CompareSEO vs. Google Ads for local businesses.SEO vs. Google Ads for local service businesses: cost, speed, how long results last, and when to use each, explained in plain English.Grow Your BusinessHow to get leads without buying them.How contractors and service businesses can get their own leads instead of buying shared ones: Google Maps, a website that converts, reviews and referrals.GuideHow to rank for "near me" searches.How "near me" searches work and how local businesses rank for them: Google Business Profile, location signals, service pages and reviews.

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