The first screen does the selling
On a phone, before anyone scrolls, a plumbing site should show:
- A big tap-to-call button with your number
- Whether you offer emergency or after-hours service, in plain words
- The towns you cover
- Your star rating and review count
- One line on what makes you different (upfront pricing, licensed and insured, same-day service)
If a visitor has to hunt for your number, they hit the back button and call the next plumber.
Pages a plumbing site should have
| Page | Why it earns its place |
|---|---|
| Emergency plumbing | Catches the most urgent, highest-intent searches |
| Drain cleaning | One of the most common service calls; deserves its own page |
| Water heaters (repair and install, tank and tankless) | High-ticket work people research before calling |
| Sewer and main line | Big jobs; customers want to see you've done them |
| Leak detection and repair | Common search, often urgent |
| One page per main town | How you rank outside your home base |
| Financing and guarantees | Removes the fear of a big surprise bill |
Trust signals plumbers should show
- License number and insurance
- Photos of your actual trucks, techs and finished work (not stock wrenches)
- Reviews that mention speed and fair pricing
- How you price: upfront, flat-rate, or free estimates
- Your guarantee on parts and labor
Speed and phone-first details
Someone standing in water won't wait for a slow site on cell data. Keep pages light, compress photos, and avoid pop-ups that cover the call button. Put your phone number in the header so it follows them down the page, and make every number tappable.
What we build
We build plumbing websites with all of the above, plus the local SEO behind them, on a flat monthly plan: $299/month (Local Presence, up to 10 pages) or $499/month (Local Performance, up to 20 pages), with no setup fee. Most sites go live in about two weeks. See our SEO for plumbers.
Frequently asked questions
What should be on a plumber's website?+
A tap-to-call number on the first screen, emergency availability, the towns you serve, separate pages for your main services (drains, water heaters, sewer, leaks), reviews, license and insurance, and photos of your real work.
How much does a plumbing website cost?+
It depends on who builds it. Our plans that include the website and local SEO are $299 or $499 a month, with no setup fee.