How to get more Google reviews.

Ask at the right moment

The best time is right after the job, when the customer is happiest: the furnace is running, the kitchen is finished, the lawn looks great. Ask in person, then send the link by text the same day.

Make it one tap

Get your direct review link from your Google Business Profile (look for "Ask for reviews" or "Share review form") and send it by text. A link that opens the review box directly gets far more reviews than "find us on Google."

Make asking a habit

• Put it in your job checklist, right after payment.
• Have every crew member ask, not just the owner.
• Add the link to invoices, receipts and email signatures.
• Use an automatic text after each completed job if your software allows it.

Reply to every review

Thank people by name and mention the job ("Glad the new water heater is working well!"). Replies show future customers you care, and they give Google more fresh activity on your profile.

Handling a bad review

1. Don't reply angry. Wait an hour.
2. Reply politely, acknowledge the issue, and offer to make it right offline.
3. If the review is fake or breaks Google's policies, report it from your profile.
4. Keep collecting good reviews. A few honest negatives among many positives look real.

What not to do

• Don't buy reviews or offer discounts or gifts in exchange for them. It's against Google's policies.
• Don't post reviews for yourself or have employees review you.
• Don't only ask customers you think will leave 5 stars (Google calls this review gating).

Frequently asked questions