Why your Google Business Profile matters
When someone searches for a local service, Google usually shows a map with three businesses before any website links. Those three spots get a large share of the calls, because the call and directions buttons are right there. Which businesses Google picks depends mostly on three things: how relevant your profile is to the search, how close you are to the searcher, and how prominent and trusted your business is (reviews, links, mentions around the web).
What we optimize
- Business name: your real name, exactly as customers see it. Stuffing keywords into the name can get a profile suspended.
- Categories: the most accurate primary category, plus secondary categories for each service you offer. This is one of the strongest relevance signals.
- Service area and address: set correctly for how you work, whether customers come to you or you go to them. A home address can be hidden.
- Services and description: every service listed, and a description that says what you do and where.
- Hours, phone and website: matching your website and directory listings exactly.
- Photos: real job photos, your logo and a cover photo, added regularly.
- Posts: short updates about recent jobs, offers and seasonal services.
- Questions and answers: common questions added and answered.
- Reviews: a simple system for asking every happy customer, and a reply to every review.
Common mistakes we fix
- Wrong or too-general primary category (for example, a remodeler listed as a general "construction company")
- Phone number or business name that doesn't match the website
- No photos, or only a logo
- No website link, or a link to a Facebook page instead of a website
- Unanswered reviews, especially negative ones
- Duplicate listings for the same business
How we get access
You stay the owner of your profile. We request Manager access, and you approve it with one tap from the email Google sends you. A Manager can update your info, photos and posts and reply to reviews, but can't remove you or delete the profile. If you don't have a profile yet, we create one and walk you through Google's verification.
Frequently asked questions
How do I optimize my Google Business Profile?+
Choose the most accurate primary category, list every service, set your service area, keep your name, phone and hours identical to your website, add real photos regularly, post updates, and get a steady flow of reviews that you reply to.
How long does it take to rank in the Google map pack?+
It depends on your competition and location. Many businesses see movement within 4 to 8 weeks of a full optimization, with stronger results over 3 to 6 months.
Is Google Business Profile management included in your plans?+
Yes. Both our Local Presence ($299/mo) and Local Performance ($499/mo) plans include Google Business Profile setup and monthly optimization.