Ideas that use your existing customers
- Water heater age reminders. Log each install date and reach out as it nears the end of its expected life.
- Stickers on every water heater and under every sink. Your number is right there when the next problem hits.
- An annual plumbing check plan. Predictable revenue and first call on every repair.
- Referral thank-yous. A small thank-you for every customer who sends a neighbor.
Ideas tied to the seasons
- Freeze warnings. Post pipe-freeze tips on Google and Facebook before the first hard freeze.
- Spring sump pump checks before the rainy season.
- Holiday drain tips about grease and disposals before Thanksgiving.
Ideas that build local visibility
- Partner with realtors and home inspectors for pre-sale and inspection repairs.
- A clean, wrapped truck with your number large enough to read from across the street.
- Short help articles answering problem searches like "water heater making noise."
- Weekly Google posts with a photo from a recent job.
- Sponsor a local team or event, which often earns a link from their website too.
Where to start
If you only do two things this month: make your Google Business Profile complete and start asking every customer for a review. Those two move the needle fastest for most plumbers. Review scripts for plumbers.
Frequently asked questions
What is the best marketing for a plumbing company?+
Being visible on Google (map pack and search) for emergency and service searches in your area, backed by reviews, is the most reliable source of new calls for most plumbers.
How can I advertise my plumbing business for free?+
Complete your Google Business Profile, post weekly updates and photos, ask every customer for a review, list your business on free directories, and build referral relationships with realtors and inspectors.