What electrician customers search for
Searches like these bring in electrician jobs ([town] means your town):
- "electrician near me"
- "electrical panel upgrade [town]"
- "EV charger installation [town]"
- "emergency electrician"
- "generator installation near me"
- "commercial electrician [town]"
Job-specific searches like these usually mean a bigger ticket than a general "electrician" search.
Google Business Profile setup for your trade
Your primary category tells Google which searches you belong in. For most electricians, that's Electrician. Then add secondary categories that match your other services, such as: Electrical installation service, Lighting contractor, Generator shop. (Pick from the exact names Google suggests as you type.)
List panel upgrades, EV chargers and generators as separate services, and add photos of clean panels and finished installs. More on Google Business Profile optimization.
Pages your website needs
- Separate pages for panel upgrades, EV chargers, generators, lighting and rewiring
- Emergency electrical service, if you offer it
- Residential and commercial pages, if you do both
- A page for each main town
- Licensing and safety information
Timing and seasons
Generator searches jump before and after storms and outages; EV charger installs follow new car purchases year-round. Post about both when they're timely.
What makes customers pick you
Electrical work is about safety. Show your license number, insurance, inspections passed, and reviews that mention clean, safe, on-time work.
Common SEO mistakes electricians make
- No EV charger or generator pages, missing growing searches
- License number not shown
- One page for residential and commercial when customers search for them differently
- No emergency hours on Google
- Stock photos of lightbulbs instead of your real work
How we help
For electricians, we build pages around the jobs you want more of, like panel upgrades, EV chargers and generators, with your license and safety record front and center. See what's included.
Frequently asked questions
How do electricians get more customers online?+
By ranking in the map pack and on page one for the specific jobs people search, like panel upgrades and EV chargers, with a complete Google profile, service pages and steady reviews.
Should electricians target EV charger searches?+
If you install them, yes. It's a growing search, and those jobs often lead to panel or circuit upgrades.