SEO for painting contractors.

What painter customers search for

Searches like these bring in painter jobs ([town] means your town):

• "painters near me"
• "interior painting [town]"
• "exterior house painting [town]"
• "cabinet painting near me"
• "commercial painting contractor"
• "deck staining [town]"

Interior, exterior and cabinet searches come from different customers in different seasons.

Google Business Profile setup for your trade

Your primary category tells Google which searches you belong in. For most painting contractors, that's Painter. Then add secondary categories that match your other services, such as: House painter, Drywall contractor. (Pick from the exact names Google suggests as you type.)

Add before-and-after photos of rooms, exteriors and cabinets, and list interior, exterior and cabinet painting as separate services. More on Google Business Profile optimization.

Pages your website needs

• Separate pages for interior, exterior, cabinets, commercial and deck staining
• A color consultation page, if you offer it
• A page for each main town
• A before-and-after gallery
• Your prep process and paint brands

Timing and seasons

Exterior painting searches climb in spring and summer; interior and cabinet work fills the colder months. Rotate what you post to match.

What makes customers pick you

Customers want clean, careful crews. Show your prep and cleanup process, insurance, the paint brands you use, and reviews that mention neat work.

Common SEO mistakes painting contractors make

• Interior and exterior on one page
• No cabinet painting page (a popular, high-value search)
• Few photos, when photos are what sell painting
• No towns listed
• Not posting in the off-season

How we help

We help painters show what sets them apart: clean finished work, careful prep and cleanup, and separate interior, exterior and cabinet pages that each rank for their own searches. See what's included.

Frequently asked questions