Problems with your Google Business Profile
- It's not verified. Unverified profiles don't show publicly. Check your profile for a verification prompt.
- It's suspended. Often caused by keywords in the business name, a non-qualifying address or duplicate listings. You'll see a notice in your profile.
- The wrong primary category. If you're listed as "Contractor" but people search "roofer," you may not show up.
- Missing services or service area. Google has less to match against.
Problems with your website
- Google hasn't found it yet. New sites can take days to weeks. Submit it in Google Search Console.
- It's blocked from Google. A setting like "discourage search engines" or a noindex tag hides the site. This often gets left on after a redesign.
- No page for the service people search. If you only mention a service in a list, you're unlikely to rank for it.
- It's slow or broken on phones.
Competition and distance
- You're searching from too far away. Map results change with the searcher's location. Search from your service area, or use the town name in the search.
- Competitors are simply stronger. More reviews, more complete profiles, better websites and more links. This is fixable with steady work.
How to check where you stand
- Search your exact business name. If you don't show up, it's likely a verification or suspension issue.
- Search "[your service] [your town]" from your service area.
- Search "site:yourdomain.com" on Google to see which of your pages are indexed.
Not sure? We'll check it for you in a free audit.
Frequently asked questions
Why does my business show up on Google but not on Maps?+
Your website may be indexed while your Google Business Profile is unverified, suspended, or not ranking for that search and location.
How do I get my business to show up on Google search?+
Verify a complete Google Business Profile, make sure your website isn't blocked and is submitted to Google Search Console, and create a page for each service you want to rank for.
How long does it take for a new business to show up on Google?+
A verified profile can appear quickly; a new website can take days to a few weeks to be indexed. Ranking well for competitive searches takes longer.