Project searches
- "deck builder [town]"
- "home addition contractor"
- "garage builder near me"
- "concrete patio [town]"
- "pole barn builder"
- "basement finishing [town]"
Cost searches
- "cost to build a deck"
- "home addition cost per square foot"
- "garage build cost"
- "concrete driveway cost"
Where they belong: pages that explain what drives the price in your area, ending with an estimate offer.
Planning questions (low competition)
- "do I need a permit for a deck in [county]"
- "how long does a home addition take"
- "composite vs wood deck"
- "best time of year to build a deck"
- "questions to ask a contractor"
Local searches
- "general contractor [town]"
- "contractor near me"
- "licensed contractor [county]"
How to use them
Build the project pages first, then cost and planning articles that link to them. Homeowners who read your planning advice are far more likely to request your estimate.
Frequently asked questions
What keywords should a contractor rank for?+
Project searches like "deck builder [town]" and "home addition contractor," cost searches, and planning questions like "do I need a permit for a deck."
Is "general contractor" a good keyword?+
It's useful, but crowded. Specific project searches usually bring better-fit leads with less competition.