What contractor customers search for
Searches like these bring in contractor jobs ([town] means your town):
- "general contractor near me"
- "home addition contractor [town]"
- "deck builder [town]"
- "garage builder near me"
- "concrete contractor [town]"
- "home renovation contractor"
Notice how specific they are. Homeowners search the project, not "contractor services."
Google Business Profile setup for your trade
Your primary category tells Google which searches you belong in. For most contractors, that's General contractor. Then add secondary categories that match your other services, such as: Construction company, Deck builder, Concrete contractor, Home builder, Remodeler. (Pick from the exact names Google suggests as you type.)
Add photos from finished projects, label them by project type, and list every type of project you build as a service. More on Google Business Profile optimization.
Pages your website needs
- A page for each project type you want more of (additions, decks, garages, concrete, framing)
- A project gallery with before-and-after photos and the town each job was in
- A page for each main town you work in
- A process page: estimate, design, permits, build, walkthrough
- An about page with licenses, insurance and years in business
Timing and seasons
Projects get planned in late winter and spring. Get your pages, photos and reviews strong before then, so you're ranking when homeowners start calling for estimates.
What makes customers pick you
Homeowners hiring a contractor worry about being overcharged, delays and disappearing crews. Show licenses and insurance, a clear process, real project photos with locations, and reviews that mention communication and finishing on time.
Common SEO mistakes contractors make
- One generic "Services" page listing everything, instead of a page per project type
- Stock photos instead of your real jobs
- Primary category set to something too broad for the work you want
- No towns named anywhere on the site
- Reviews only on a lead site, not on Google
How we help
Contractors win on proof. We build your site around a project gallery organized by job type and town, set your Google profile up for the projects you want more of, and get you listed where homeowners check contractors before they call. See what's included.
Frequently asked questions
What is the best marketing for contractors?+
For most contractors, being visible on Google (the map pack and page one) for their project types and towns, backed by reviews and real project photos, brings in the steadiest flow of ready-to-hire homeowners.
Should contractors pick one specialty for SEO?+
Not necessarily, but give each project type its own page. A deck page, an addition page and a garage page each rank for their own searches and attract the jobs you actually want.