Ask at the reveal
When the client sees the finished room for the first time, celebrate it with them. Then ask, in person, and send the link the same day.
Follow up with professional photos
"Hi [name], here are the finished photos of your kitchen! It was a pleasure working with you. If you have a minute, a Google review mentioning the project would mean the world to our team: [link]."
Detailed reviews sell
Reviews that mention the room, the design choices, communication and finishing on time are what future clients read closely. Encourage clients to share what they loved.
Replying
Reply warmly and specifically ("We love how your walk-in shower turned out!"). For concerns, reply calmly and offer to talk. Never offer incentives for reviews.
Frequently asked questions
When should remodelers ask for a review?+
At the reveal of the finished room, then again by text with the final photos.
What makes a good remodeling review?+
Specifics: the room, the town, communication, staying on schedule and budget, and the result.