What remodeler customers search for
Searches like these bring in remodeler jobs ([town] means your town):
- "kitchen remodeling [town]"
- "bathroom remodel near me"
- "basement finishing [town]"
- "home remodeling contractor"
- "design build remodeler"
- "walk-in shower installation"
Remodeling clients often search for months before hiring, starting with ideas and ending with these.
Google Business Profile setup for your trade
Your primary category tells Google which searches you belong in. For most kitchen and bath remodelers, that's Remodeler. Then add secondary categories that match your other services, such as: Kitchen remodeler, Bathroom remodeler, General contractor. (Pick from the exact names Google suggests as you type.)
Add finished-room photos, list kitchens, bathrooms and basements as separate services, and keep your showroom or office hours accurate. More on Google Business Profile optimization.
Pages your website needs
- Separate pages for kitchens, bathrooms, basements and whole-home remodels
- A portfolio with each project's town and scope
- A design-build process page
- A page for each main town (this is how you rank beyond your home base)
- Financing, warranties and timelines
For example, we built Wilson Design + Build, a kitchen and bath remodeler, a fully custom website around their real project photography and a local keyword plan for Carmel, Fishers and Zionsville, Indiana.
Timing and seasons
Planning picks up after the holidays and in early spring. Publish new project write-ups and photos before then.
What makes customers pick you
Remodeling clients fear blown budgets and endless timelines. Show your process, timelines, a portfolio of real local projects, and reviews that mention communication.
Common SEO mistakes kitchen and bath remodelers make
- A portfolio without towns or project details
- No separate kitchen and bath pages
- Primary Google category too broad (like "Construction company" instead of "Remodeler")
- Huge photos that make the site slow
- No financing information
How we help
For remodelers, we build around your portfolio: room-by-room pages, project stories by town, a clear design-build process, and town pages that help you rank beyond your home base. See what's included.
Frequently asked questions
How do remodelers get more clients online?+
By ranking for kitchen, bath and basement remodeling searches in their target towns, with a portfolio of real local projects, a clear process, and reviews.
Do remodelers need town pages?+
If you want work in towns beyond your own, yes. Town pages with projects you've done there help you rank where you want to grow.