Ask at the final walkthrough
The best moment is when the yard is clean, the dumpster is gone, and you're showing the homeowner the finished roof. Walk them through the photos, then ask.
Send the photos with the ask
"Hi [name], here are the before-and-after photos of your new roof! If you're happy with the work, a quick Google review helps homeowners know we're a real local company: [link]."
Customers who get photos are more likely to review, and often mention the cleanup and crew.
Repairs count too
Small repair jobs happen more often than replacements. Ask after every one; they add up to the steady stream of recent reviews Google likes to see.
Reply to every review
Thank them, mention the town and the job ("Enjoy the new roof in Fishers!"). On a complaint, respond calmly and offer to come take a look. Never pay or discount for reviews.
Frequently asked questions
Why do roofers need Google reviews?+
Homeowners are wary of storm chasers. Many recent, local reviews prove you're established, and they help you rank in Google Maps.
When should a roofer ask for a review?+
At the final walkthrough after cleanup, and again by text with before-and-after photos the same day.