What roofer customers search for
Searches like these bring in roofer jobs ([town] means your town):
- "roofer near me"
- "roof replacement [town]"
- "roof repair near me"
- "storm damage roof repair"
- "metal roofing contractor [town]"
- "roof inspection"
Storm searches arrive in sudden waves after bad weather; replacement searches are steadier and worth more per job.
Google Business Profile setup for your trade
Your primary category tells Google which searches you belong in. For most roofers, that's Roofing contractor. Then add secondary categories that match your other services, such as: Gutter service, Siding contractor, Skylight contractor. (Pick from the exact names Google suggests as you type.)
Upload photos of local roofs with the town in the description, list storm damage and inspections as services, and show your years in business. More on Google Business Profile optimization.
Pages your website needs
- Separate pages for roof repair, roof replacement, storm damage and inspections
- A page for each roofing material you install (shingle, metal, flat)
- An insurance claims page, if you help homeowners through them
- Gutters and siding, if you do them
- A page for each main town, with jobs you've done there
Timing and seasons
Storms drive sudden spikes in searches. Have a storm damage page ready before storm season, and post recent jobs and inspections right after storms in your area.
What makes customers pick you
Homeowners worry about storm chasers and scams. Show a local address or service area, years in business, licenses, insurance, manufacturer certifications, warranties and photos of real local jobs.
Common SEO mistakes roofers make
- No storm damage or insurance page when that's where the calls are
- Only one "Roofing" page
- Out-of-town photos or stock images
- Primary Google category not set to Roofing contractor
- No warranty information
How we help
We help roofers look like what they are: established and local. Storm damage and insurance pages built before storm season, a portfolio of local roofs, and a Google profile that proves you're not a storm chaser. See what's included.
Frequently asked questions
How do roofers get more leads?+
By ranking for roof repair, replacement and storm damage searches in their towns, showing proof of being local and established, and collecting reviews after every job.
Do roofers need a storm damage page?+
Yes. Storm and hail searches spike suddenly after bad weather, and a page that's already established and trusted is what shows up when they do.