Replacement searches (high value)
- "roof replacement [town]"
- "new roof cost"
- "metal roof installation"
- "best roofing company [town]"
- "architectural shingles"
- "roof replacement financing"
Repair and storm searches (urgent)
- "roof repair near me"
- "roof leak repair"
- "hail damage roof"
- "storm damage roof repair [town]"
- "emergency roof tarp"
- "shingles blew off"
Symptom searches (low competition)
- "water stain on ceiling after rain"
- "granules in gutters"
- "roof leaking around chimney"
- "curling shingles"
- "attic mold"
- "how long does a roof last"
Where they belong: short help articles that explain what it means and when to get an inspection.
Insurance searches
- "does insurance cover roof replacement"
- "roof insurance claim process"
- "hail damage insurance claim"
Where they belong: an insurance claim help page, if you assist with claims.
How to use them
One main search per page, the search in the title and heading, and real local photos on every page. Build the storm page before storm season so Google already trusts it when searches spike.
Frequently asked questions
What keywords should a roofing company target?+
"Roofer [town]," "roof replacement [town]," "roof repair near me," storm and hail damage searches, plus symptom searches like "roof leaking around chimney" that have little competition.
How long does roofing SEO take?+
Local SEO often shows movement within 4 to 8 weeks, with stronger results over 3 to 6 months. Start before storm season.
