Two kinds of visitors, two paths
| Visitor | What they need to see |
|---|---|
| Emergency repair (no heat, no AC) | Tap-to-call, hours, response time and service area, all on the first screen |
| Replacement shopper | System options, brands, financing, efficiency, warranties and reviews about installs |
Pages an HVAC site needs
- AC repair and AC installation, as separate pages
- Furnace repair and furnace installation, as separate pages
- Heat pumps, ductless mini-splits and any specialty systems
- A maintenance or tune-up plan page with what's included and the price or how to sign up
- Financing, rebates and warranties
- Indoor air quality, if you offer it
- A page per main town
Make the maintenance plan easy to join
A maintenance plan is the most valuable thing an HVAC site can sell, because members call you first for every repair. Give it its own page, list exactly what's included, and make signing up or requesting it a one-step form.
Seasonal details that matter
- A banner you can switch between "AC repair" in summer and "furnace repair" in winter
- Current hours and emergency availability that match Google
- Tune-up reminders as spring and fall approach
What we build
We build HVAC websites with all of the above plus local SEO, on a flat monthly plan: $299/month (Local Presence) or $499/month (Local Performance), with no setup fee, usually live in about two weeks. See SEO for HVAC companies.
Frequently asked questions
What should an HVAC website include?+
Tap-to-call and emergency info on the first screen, separate repair and installation pages for AC and furnaces, heat pump and mini-split pages, a maintenance plan page, financing and warranty info, reviews, and town pages.
Should HVAC companies show prices on their website?+
Many show maintenance plan pricing and service-call fees to build trust, while quoting installations after an in-home visit.