What HVAC company customers search for
Searches like these bring in HVAC company jobs ([town] means your town):
- "AC repair near me"
- "furnace repair [town]"
- "HVAC company near me"
- "heat pump installation [town]"
- "emergency HVAC repair"
- "AC not cooling"
These swing with the weather: repair searches spike in heat waves and cold snaps, install searches build through each season.
Google Business Profile setup for your trade
Your primary category tells Google which searches you belong in. For most HVAC companies, that's HVAC contractor. Then add secondary categories that match your other services, such as: Air conditioning repair service, Furnace repair service, Heating contractor, Air conditioning contractor, Air duct cleaning service. (Pick from the exact names Google suggests as you type.)
List repair, installation and maintenance as separate services, add photos of your techs and vans, and keep holiday and emergency hours current. More on Google Business Profile optimization.
Pages your website needs
- Separate pages for AC repair, AC installation, furnace repair, furnace installation and heat pumps
- An emergency or 24/7 service page if you offer it, with the phone number at the top
- Maintenance plan or tune-up page (great for repeat business)
- A page for each main town you cover
- Brands you service and install
Timing and seasons
HVAC has two rushes: cooling in summer and heating in winter. Post tune-up reminders in spring and fall, and keep your hours and emergency availability current on Google before each rush.
What makes customers pick you
Homeowners with no heat or AC want fast response and fair prices. Put your response time, service hours, financing options and certifications on the first screen, and ask for reviews that mention speed and honesty.
Common SEO mistakes HVAC companies make
- One "HVAC services" page instead of separate repair and install pages
- Emergency hours not listed on Google, so you don't show up after 5 PM
- No maintenance plan page, missing easy repeat work
- Phone number buried below the fold on mobile
- Not asking for reviews right after the system is running again
How we help
We get HVAC companies ready before each season: repair and install pages for heating and cooling, a maintenance plan page that sells memberships, and a Google profile with accurate emergency hours so you're found the first hot or cold day. See what's included.
Frequently asked questions
How can an HVAC company get more customers?+
Rank in the map pack for repair and install searches in your towns, keep emergency hours current on Google, collect reviews after every job, and use seasonal tune-up reminders to bring customers back.
When should an HVAC company start SEO?+
Ideally a few months before your busy season, so new pages and profile changes are established by the time searches spike.