What landscaper customers search for
Searches like these bring in landscaper jobs ([town] means your town):
- "lawn care near me"
- "landscaping company [town]"
- "lawn mowing service near me"
- "landscape design [town]"
- "mulch installation"
- "snow removal [town]"
Most of these climb in early spring and again in fall, and snow removal searches arrive with the first forecast.
Google Business Profile setup for your trade
Your primary category tells Google which searches you belong in. For most landscapers and lawn care, that's Landscaper. Then add secondary categories that match your other services, such as: Lawn care service, Landscape designer, Snow removal service, Tree service, Gardener. (Pick from the exact names Google suggests as you type.)
Add photos from every season, list seasonal services like cleanups and snow removal, and update your hours if they change in winter. More on Google Business Profile optimization.
Pages your website needs
- Separate pages for mowing, landscaping, design, hardscaping, mulch and cleanups
- Snow removal, if you offer it in winter
- Seasonal service pages (spring cleanup, fall leaf removal)
- A page for each main town or neighborhood
- A before-and-after gallery
Timing and seasons
Searches surge in early spring. Update your Google profile, photos and service pages in late winter, and post spring cleanup openings before the rush. Add snow removal content in the fall.
What makes customers pick you
Homeowners want reliability: will you show up every week? Show your service schedule, insurance, before-and-after photos and reviews that mention consistency.
Common SEO mistakes landscapers and lawn care make
- Lawn care and landscape design on one page
- No seasonal content, so you miss spring and fall searches
- Only summer photos
- Service area not set on Google
- Not asking weekly customers for reviews
How we help
We set lawn care and landscaping companies up for the spring rush: service and seasonal pages in place before the season, a Google profile with every service and your service area, and before-and-after galleries that sell. See what's included.
Frequently asked questions
How do lawn care companies get more customers?+
Rank for lawn care and landscaping searches in your towns before spring, show before-and-after photos, and turn your regular customers into Google reviews.
When should landscapers work on SEO?+
Late winter, so your pages and Google profile are strong when spring searches start.