Before the rush
- Spring AC tune-up push to past customers by text and email.
- Fall furnace tune-up push, timed before the first cold night.
- Update Google hours and emergency availability before each season.
- Refresh your seasonal page (cooling or heating) with new photos and FAQs.
During heat waves and cold snaps
- Google posts with safety tips (keeping the house cool, space heater safety).
- A clear "we're booking same-day" message, only if it's true.
- Text-back on missed calls, so no emergency goes to a competitor.
All year
- Filter-change reminders to past customers; simple, helpful and keeps your name in front of them.
- A maintenance plan offered on every visit.
- Realtor and home inspector partnerships for pre-sale inspections.
- Help articles for symptom searches like "AC freezing up."
- Job photos posted weekly to your Google profile.
Where to start
Get your Google Business Profile right before the next season, and start a review habit with your techs. Review scripts for HVAC techs.
Frequently asked questions
How do I market my HVAC business in the off-season?+
Run spring and fall tune-up campaigns to past customers, sell maintenance plans, follow up on old estimates, and post helpful seasonal content on Google and Facebook.
What is the best advertising for HVAC companies?+
Being visible in Google Maps and search for repair and installation searches, backed by reviews, is the most reliable source of new HVAC customers.